Entering a trade show means being inundated with choices and ideas that can be overwhelming. Trade show giveaways are a way of attracting potential clients to a brand and staying in their minds in the long term. Handing a potential client a small gadget, a branded coffee cup or a notebook is a way of making an impression. Choosing the right giveaways for a trade show helps a brand reach goals and extend outreach.
What Is a Giveaway?
Companies attend trade shows, events, and conferences to try and raise awareness of their products and services. A giveaway is a small branded item given to attendees to keep them in the minds of attendees. Giveaways have been shown to improve the chances of trade show attendees contacting a brand about their offerings.
Increase Foot Traffic
Everyone loves free items, with trade show attendees pausing longer at a booth offering free branded giveaways. Foot traffic at a trade show or conference is the reason for attending. A high-quality giveaway will help keep a brand in mind long after the show.
Increase Brand Awareness
A recent study showed a banded giveaway will increase brand awareness at a trade show. The study showed more than 70 percent of trade show attendees remembered the name of a brand offering top-quality giveaways.
Increase a Database of Leads
Giveaways are not always given away for free. Some brands use giveaways in exchange for trade show attendees’ contact information to increase their number of potential sales leads.
There are plenty of reasons to explore the possibilities of trade show giveaways. Contact theLogoShop at https://welogostuff.com for more information. Stay connected! Follow them on Instagram.
