There are many ways to analyze your return on investment when it comes to mobile apps. Most people are familiar with things like the cost per million impressions and the cost per click, but for mobile apps, there’s another important value to look at: the cost per install. There are good reasons why mobile app developers need to consider using cost per install ad networks for evaluating the success of their online marketing.
Measure Actual Use
One of the biggest advantages of using cost per install ad networks is you’ll get a clear view of the people who are actually using your app. While cost per click can help you gauge their interest, it’s the people who are downloading and using your app that have the best chance of making your app more successful. When you’re able to better explore these metrics, you’ll find you can make adjustments to who you target to increase the number of people who use your app.
A More Cost-Effective Advertising Method
Perhaps one of the most valuable reasons to consider becoming part of cost per install ad networks is the money savings. Developing an app can be a costly process and you want to be able to maximize your return without negatively impacting your exposure. This can be a tricky element. However, when you use cost per install advertising instead, you will only have to pay when someone clicks on the ad and installs the app. You’ll only pay for the people who actually engage with you, helping you get the exposure you need for less.
Most Effective for Game Apps
While many types of apps can benefit from cost per install ad networks, the kind of app that benefits the most from this method is game apps. Many of the mobile games are free to play with pay options implemented into them. Therefore, these apps don’t make money unless people download and use them. This makes customer engagement all the more important to maximize the return on investment.
If you’re interested in joining cost per install ad networks, visit the Collectcent website to find out whether it will work for you.