If your dental clinic is looking for a way to increase leads, you may want to consider rearranging your current dental marketing solutions budget.
The Three Main Dental Marketing Solutions
- Traditional advertising has the highest cost, quicker response, and takes less time than other methods. However, it has a lower conversion rate and ROI.
- Digital marketing is permission-based on data you’ve collected or bought. It’s lower in cost with more conversions.
- Word-of-mouth marketing (referrals and consumer opinions) is more trusted than traditional advertising and gives excellent results; however, it works slower and takes more time to execute.
Dental Marketing Budget Concerns
Your budget includes an allotted amount of money and the time you must devote to your dental marketing solutions. Both of these numbers need to be realistic and related to effectiveness. If you are finding discrepancies, you may want to reallocate from the low-performing advertising channel to permission-based (form fill offers) and word-of-mouth marketing (reviews and social media marketing).
Make Dental Marketing Solutions a Team Effort
- Your marketing plan should be in everyone’s job description.
- Include practice outreach and community outreach in their duties.
- Encourage proactive responses to form fills, referrals, reviews, etc.
By taking on these marketing initiatives, you can increase reach, improve relationships with potential and existing patients, and maximize your clinic’s revenues.
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