Advertising Agency

What drives a quality app install? For most of today’s businesses, the investment in an app is critical. It builds engagement and creates opportunities to boost revenue. Yet, not every app installation is going to yield the same results. The goal of measuring a...

There are many ways to analyze your return on investment when it comes to mobile apps. Most people are familiar with things like the cost per million impressions and the cost per click, but for mobile apps, there’s another important value to look at: the cost per...