When you’ve got a special event at your Lancaster, PA place of business, you want to be sure to drive as much traffic to your promotion as possible. While online advertising or printed mailers can make people aware of events, you don’t want to miss any drive-by interest. What’s the solution? A beautiful printed vinyl banner!
But not all banners are created equal. Consider some tips to make your banner the best it can be.
Color Design
Colors can be designed in RGB or CMYK most commonly, but keep in mind that files are always converted to CMYK for printing. If you want your colors to stay truer to your intent, be sure you’re designing with the correct palette. It’s also worth considering that colors printed on vinyl will never totally match the graphics of a computer monitor.
Wording Design
When thinking about what you want your banner to say, there’s one keyword to keep in mind: reusability! If you give a specific date for an event, such as Friday, May 12, it’s unlikely you will ever be able to use that banner again. But if you opt for more generic language, such as “Second Friday in May” or even “This Friday,” you’ll be able to use the banner over and over again. Just roll it up when your event is over, and it should be in perfect shape for your next promotion.
Size Design
Have you measured the space where you intend to hang the banner? You don’t want it to appear to be either too big or too small for the area, so visualize your ideal size as closely as possible before placing an order.
Once you’ve decided on the perfect sign for your Lancaster, PA business, get to Ron Martin Signs for a quality print job that will get your event the attention it deserves!