While promoting and representing a celebrity may sound like a job that comes with a glamorous lifestyle, it’s often a challenge to navigate and fix any negative press the celebrity encounters and ensure that the client is aware of the latest news. Celebrity PR firms in Los Angeles that celebrities turn to rarely have any downtime and are often needed at the last minute to help deal with a media crisis.
Here are some of the many aspects of a PR firm’s job.
Crisis Communication
Crisis communication is one of the biggest jobs for PR representatives to handle. This could range anywhere from a brief, concise response if a celebrity makes a controversial statement or goes to jail to a longer-term strategy to completely restore the celebrity’s image in the event of a more serious issue. PR representatives need to know exactly how to respond to all of the media’s questions and keep the public calm while simultaneously working to develop effective strategies to overcome bad press.
Scheduling Public Appearances
Another aspect of a PR firm’s job is to find opportunities for and to book public appearances. These appearances could include red-carpet premieres for new films, awards ceremonies or other events such as photo shoots, interviews with magazines, and speeches at charities.
Maintaining a Social Media Presence
Celebrity PR firms in Los Angeles also need to ensure that the celebrity doesn’t say or otherwise communicate the wrong thing on social media. From Facebook and Instagram to Twitter, many profiles that require maintenance and proper use to avoid any potential controversies. Celebrities such as Ashton Kutcher learned early on in the Twitter days how important it was to hire a PR team to manage social media.
These are simply some of the many aspects that PR firms need to handle as they work to make sure that celebrities maintain a solid reputation throughout their careers.
