Search engine optimization (SEO) is the most dynamic component of digital marketing; as such, it is very sensitive to market trends. The dynamic aspect of SEO starts with the search engine algorithms of the major players, Bing and Google, and it continues with trends that are shaped by a combination of emerging technologies and browsing habits. With this in mind, here are two trends impacting SEO Services in Fort Myers, FL in 2024:
Working With One-Stop Shops
Instead of retaining the services of an agency that is solely focused on SEO, business owners, and brand managers are increasingly turning to full-service digital agencies. The business model of a one-stop shop consists of providing clients with various professional services that add up to a solid value proposition. You should look for full-service firms that offer web design, e-commerce packages, social media management, and strategic pay-per-click campaigns. Keeping these services under the same roof is the best method for modern SEO success.
The Rise of Vertical Video Marketing
Video in general is a powerful tool for engaging users and improving website dwell time, and it should be a part of your digital marketing strategy, but you want to think beyond your web properties. Vertical video formats such as TikTok posts, Instagram Stories, and YouTube shorts can boost your digital branding efforts even if they are not on your websites. Having a vertical video presence can work wonders for your brand, and you can always embed your posts instead of hosting them.
For more information about SEO Services in Fort Myers, FL, visit Polaris Marketing Solutions today.
